Do you have a Real Estate Marketing Fan Page. If so, you need to read the article by Social Media Examiner titled, 5 Ways to Optimize Your Facebook Page.
Here are some of the highlights:
#1: Featured Photos
Any photos that you post to your Fan Page will show at the top of your Wall. This is a great way to let the viewer know what your Page is all about. Put in special offers and photos showing off what your business is really about. For a real estate professional, show off your community and invite people to come live with your in that warm0inviting space.
#2: The Left-Side Links Panel
Be careful how many tabs you include in this list. If you go over 8, a ‘more’ buttons appears. Most visitors will never click on that link, so try to limit it to just 8.
#3: Rolling Feedback
When logged in as Administrator you will see each Posts feedback. Keep an eye on this data to determine what types of Content you Post get the most favorable reviews in terms of Likes, Comments and Impressions.
#4: Featured Likes
You can set up to 5 Featured Pages that your ‘Liked’ to always show on your Page. Why not highlight the Pages of your Referral or B-2-B Partners in this section, and ask them to do the same on their Page.
#5: Wall Tab Layouts Can Be Different
Make sure you set your Wall so that it shows ‘Only Posts by Page’. This way when your Fans come to the Page, they will see your Content first, not Posts added by your Fans.
If you relied solely on Google Places to promote your Real Estate Company on the internet, then you might have been in for a shock last week when Google did what Google does best, it shut down scores of online businesses – no warning, no explanations – just gone. Search Engine Land has a great article on how to avoid this type of catastrophe.
Here are four tips to take ownership of your online presence:
Your business has tools available to reinforce to current and potential customers that it’s prepared to address their needs.
Your website is a living and breathing representation of your real-world business, and the most important online tool available to you that is completely within your control. By keeping it updated and current, you indicate to visitors that you are open, available and can be trusted to handle their requests.
In addition to the basics of outlining your business’ services and contact information, add new content on at least a weekly basis – feature a new product, special, or customer testimonial right on the homepage. Just like you’d change the storefront for each season, update the content and graphics on your site to match the time of year.
Include social media widgets on the homepage to illustrate activity and interest in your business, as well as blog headlines to showcase thought leadership in your local marketplace.
Your blog and social media channels allow you to share real-time information with both current and potential customers. By updating these platforms on a near-daily basis, you indicate to readers and followers that you are not only open, but also active, invested, and up-to-date on the latest trends in your field. Your quick responses to comments or complaints left on these channels show that you care about your customers and have the means to make things right.
As the New York Times story showed, accurate online business listings are critical to your online presence. Use the story as a wakeup call to take advantage of any and all tools available to take ownership of your listings sites like Yelp, CitySearch, YP.com and others. Most of these sites require owner verification when making changes to contact information and services, so make sure you’re registered as the point person for your business.
Do your fair share of PR so you have local allies and conversation in favor of your business.
Is your business opening new locations? Is it the first to sell a new product in its market? Does it have a major anniversary of its opening coming up?
Take advantage of newsworthy opportunities to reach out to local media and influencers to get your business’ name in the press and in blogs and social media. Not only will the third-party support help generate increase awareness and confidence in your company, but local media stories featuring your business will appear high in search rankings – a big plus when current and potential customers search for you directly or indirectly.
The relationships you build with local media and influencers can come in handy should you face online reputational issues like negative blog posts or comments about your business.
By laying the groundwork in advance, you can more easily reach out to and rely on your relationships to help come to your defense, or at least consider your perspective should they write about those complaints. Building trust between you and those who write about you locally is key to helping mitigate both online and offline reputational issues.
Whether it’s an unauthorized change to your online business listing, a negative review, or a competitive SEM campaign that’s drowning out your placements in search, have a response strategy in place so you know exactly what to do if your online reputation is hit hard fast.
As the Google Places story showed, affected businesses saw devastating drops in demand for their services as a result of their businesses being erroneously closed online – and some didn’t even know it happened for weeks!
Monitoring is the only way to completely ensure that you’re not caught off-guard by changes to your business’ online presence, and that you can take the steps necessary to respond in a timely manner.
Make compelling content first...
eMarketingVids has put out a pretty good video breaking down how Facebook’s Edgerank algorithm determines whose Facebook posts will show up in your News Feed. Why is this important for Real Estate Marketers? Its simple. If your Post does not show up in your Fans News Feed, they will never click on the link and go to your Blog or website.
1. Affinity – This number defines the relationship between the post creator and the recipient. If someone ‘Likes’ your post and Comments and is constantly going back to that person for more Content, you will have a High Affinity Score. So they will see more of your content.
2.Weight – Each post is assigned a score based on the number of Comments and Likes it receives. Again, ask people to post comments and ‘Like’ your material. A strong Call To Action will help here.
3. Recency – This is a reflection of how long ago the post was created. So create content on a fr...
In our microwave everything, ‘I want it now’ culture, how do you get people to stop and spend 5 minutes reading your blog or watching your video. In her recent series of articles, Amy Porterfield starts her series by explaining how to build rapport. Here are here 6 simple steps.
Tip 1: Treat each new blog post like a first impression.
Tip 2: Be personal, friendly and inviting by writing to ONE person at a time.
Tip 3: Make sure your blog reflects your brand impeccably.
Tip 4: M...
via LinksAlpha.com
What type of Blogger should you be for Real Estate Marketing. In a recent blog post, Lynn Terry reviewed the book ‘The Blogger’s Guide to Online Marketing’. In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective. Which of these three is best suited for Real Estate:
An inspirational blo
gger is someone you can relate to, and someone that is achieving or doing the thing that you want to achieve yourself. You can learn from their mistakes, get new ideas from them, and even be inspired seeing what to expect as you work toward the same goals.
An expert blogger is someone that is successful and has helped others achieve the same success – in any given niche, or on any topic. It might be someone that is a skydiving instructor sharing tips and advice, and making recommendations from professional experience for example.
A supportive blogger is one that encourages and motivates you. It’s someone you respect and trust, and someone that is there with ideas and support as you work toward something. An example might be a weight loss blogger that hosts a weekly weigh-in, and blogs on topics that take away all your excuses.
Although you may wear each of these three hats at one time or another, the best blogger type for the real estate industry is the Expert Blogger. Your clients want to see you as the ‘go-to guy’, the one with the unique talents and expertise to get the job done. They want someone who is an area expert who exudes confidence. You can be inspirational and supportive with your friends and family, but when dealing with clients, they want someone who is a rock-solid expert.
What type of Blogger should you be for Real Estate Marketing. In a recent blog post, Lynn Terry reviewed the book ‘The Blogger’s Guide to Online Marketing’. In it the Author contends that there are three different kinds of Bloggers, each with their unique perspective. Which of these three is best suited for Real Estate:
An inspirational blogger is someone you can relate to, and someone that is achieving or doing the thing that you want to achieve yourself. You can learn from their mistakes, get new ideas from them, and even be inspired seeing what to expect as you work toward the same goals.
An expert blogger is someone that is successful and has helped others achieve the same success – in any given niche, or on any topic. It might be someone that is a skydiving instructor sharing tips and advice, and making recommendations from professional experience for example.
A supportive blogger is one that encourages and motivates you. It’s someone you respect and trust, and someone that is there with ideas and support as you work toward something. An example might be a weight loss blogger that hosts a weekly weigh-in, and blogs on topics that take away all your excuses.
Although you may wear each of these three hats at one time or another, the best blogger type for the real estate industry is the Expert Blogger. Your clients want to see you as the ‘go-to guy’, the one with the unique talents and expertise to get the job done. They want someone who is an area expert who exudes confidence. You can be inspirational and supportive with your friends and family, but when dealing with clients, they want someone who is a rock-solid expert.
